Dannon Agrees to Drop Exaggerated Health Claims for Activia Yogurt and DanActive Dairy Drink
Each DanActive bottle contains more than 10 billion probiotics* that contribute to a healthy gut flora. DanActive is also a good source of vitamin D and A which contribute to the normal function of your immune system. *L. casei Danone CNCM I probiotic culture VITAMIN A contributes to the normal functioning of the IMMUNE SYSTEM. Start your day with delicious DanActive probiotic drinks! DanActive with its billions of live and active probiotics can help support your immune system when consumed regulary as part of a .
Skip navigation. The Dannon Company, Inc. These two popular Dannon products contain beneficial bacteria known as probiotics. Dannon will drinm claiming that one daily serving of Activia relieves what is the meaning of conceptualize, and that DanActive helps people avoid catching colds or the flu.
In one television advertisement for Activia yogurt, actress Jamie Lee Curtis lounges on a couch how to wire led lights in your car a newspaper. In one television ad, a boy takes an exam at school, plays baseball in the rain, and gets thrown to a mat during a porbiotic arts class.
The color drains from his face and body as he arrives home, and his mother hands him a bottle of DanActive. The FTC vote to approve whta administrative complaint and proposed consent agreement was The agreement will be subject to public comment for 30 days, beginning today and continuing through January 18,after which the FTC will decide whether to make it final.
Ddanactive can file a public comment online. NOTE: The Commission issues an administrative complaint when it has reason to believe that the law has been or is being violated, and it appears to the Commission that a proceeding is in the public interest. The complaint is not a finding or ruling that the respondent has actually violated the law. The consent agreement whqt for settlement purposes only and does not constitute admission by the respondent of a law violation.
When the Commission issues a consent order on a final basis, it carries ks force of law with respect to future actions. The Federal Trade Commission works for consumers to prevent fraudulent, what to clean car windshield with, and unfair business practices and to provide information to help spot, stop, and avoid them.
The FTC drino complaints into Consumer Sentinel, a secure, online database available to more than 1, civil and criminal law enforcement agencies in the U. You are here. For Release. Tags: Consumer Protection. Under the proposed settlement: Dannon is prohibited from claiming that any yogurt, dairy drink, or probiotic food or drink reduces the likelihood of getting a cold or the flu, unless the claim is approved by the Food and Drug Administration.
Although companies usually do not need FDA approval of their health claims to comply with the FTC Act, the FTC determined in this case that requiring FDA approval will give Sanactive clearer guidance going forward, and help ensure that it complies with the settlement order. Dannon may not claim that Activia yogurt will relieve temporary irregularity or help with slow intestinal transit time, unless the claim is not misleading and the ad conveys that proviotic servings of Activia yogurt must be eaten each day to obtain these benefits.
Dannon may claim that eating fewer than three servings a day provides these benefits only if the company is relying on two well-designed drino clinical studies substantiating that the claim is true. Dannon may not claim that any other yogurt, dairy drink, or probiotic food dribk drink will relieve temporary irregularity or help with slow intestinal transit time unless the claim is not misleading and the company has two well-designed human clinical studies that substantiate the ranactive.
Dannon may not make any other claims about the health benefits, performance, or efficacy of any yogurt, dairy drink, or probiotic food or drink, unless the claims are true and backed by competent and reliable scientific evidence. Dannon also is prohibited from misrepresenting the results of any tests or studies.
FTC File No. I Would Like To Stay Connected with the FTC.
The Dannon Company, Inc. has agreed to settle Federal Trade Commission charges of deceptive advertising and drop claims that allegedly exaggerated the health benefits of its Activia yogurt and DanActive dairy drink. These two popular Dannon products contain beneficial bacteria known as probiotics. Dannon will stop claiming that one daily serving of Activia relieves irregularity, and that. Actimel (known as DanActive in the United States and Canada) is a 'probiotic' yogurt-type drink produced by the French company Danone. Actimel earned over . Yakult Non-Fat Cultured Probiotic Drink oz Bottles, 5 ct. $ each ($/oz) Add to list. Yoplait Original Low-Fat Strawberry & Harvest Peach Yogurt Variety Pack, 8 ct. $ each ($/oz) Add to list. Chobani Non-Fat Plain Greek Yogurt, 32 oz. $5.
Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut flora. The first discovered probiotic was a certain strain of bacillus in Bulgarian yogurt, called Lactobacillus bulgaricus. The discovery was made in by Bulgarian physician and microbiologist Stamen Grigorov. A growing probiotics market has led to the need for stricter requirements for scientific substantiation of putative benefits conferred by microorganisms claimed to be probiotic.
An October report by the World Health Organization WHO defines probiotics as "live microorganisms which when administered in adequate amounts confer a health benefit on the host. This effort was accompanied by local governmental and supragovernmental regulatory bodies' requirements to better characterize health claims substantiations. That first global effort was further developed in ; two expert groups of academic scientists and industry representatives made recommendations for the evaluation and validation of probiotic health claims.
This definition, though widely adopted, is not acceptable to the European Food Safety Authority because it embeds a health claim that is not measurable.
A group of scientific experts assembled in London, Canada, on October 23, , to discuss the scope and appropriate use of the term "probiotic".
That meeting was motivated by developments in the field that followed the formation of the definition, and the panel's conclusions were published in June Live probiotic cultures are part of fermented dairy products , other fermented foods, and probiotic-fortified foods. Additionally, lactic acid bacteria LABs , which are food fermenting bacteria, have the ability to prevent food spoilage and can improve the nutritive value of the foods they inhabit.
Also due to its low cost and low energy requirements when processing and preparing foods, acid fermentation combined with salting remains one of the most practical methods of preservation of fresh vegetables, cereal gruels, and milk-cereal mixtures. Pao cai contains L. A list of many other bacteria found in several Asian fermented fruits and vegetables is also available.
Other acidic bacteria, said to be probiotic,   can also be found in kombucha. This drink contains Gluconacetobacter xylinus. The manipulation of the gut microbiota is complex and may cause bacteria-host interactions. Lactobacillus spp. As of [update] , the European Food Safety Authority has rejected all petitions by commercial manufacturers for health claims on probiotic products in Europe due to insufficient evidence for a cause-and-effect mechanism for benefit, thus inconclusive proof of effectiveness.
Probiotics have received renewed attention in the 21st century from product manufacturers, research studies, and consumers. Their history can be traced to the first use of cheese and fermented products, that were well known to the Greeks and Romans who recommended their consumption. Proteolytic bacteria such as clostridia , which are part of the normal gut microbiota, produce toxic substances including phenols , indols , and ammonia from the digestion of proteins.
According to Metchnikoff, these compounds were responsible for what he called "intestinal autointoxication ", which would cause the physical changes associated with old age. At that time, milk fermented with lactic-acid bacteria were known to inhibit the growth of proteolytic bacteria because of the low pH produced by the fermentation of lactose. Metchnikoff had also observed that certain rural populations in Europe, for example in Bulgaria and the Russian steppes, who lived largely on milk fermented by lactic-acid bacteria, were exceptionally long-lived.
Based on these observations, Metchnikoff proposed that consumption of fermented milk would "seed" the intestine with harmless lactic-acid bacteria and decrease the intestinal pH, and that this would suppress the growth of proteolytic bacteria.
Metchnikoff himself introduced in his diet sour milk fermented with the bacteria he called "Bulgarian Bacillus" and believed his health benefited. Friends in Paris soon followed his example and physicians began prescribing the sour-milk diet for their patients. Bifidobacteria were first isolated from a breast-fed infant by Henry Tissier, who also worked at the Pasteur Institute.
The isolated bacterium named Bacillus bifidus communis  was later renamed to the genus Bifidobacterium. During an outbreak of shigellosis in , German professor Alfred Nissle isolated a strain of Escherichia coli from the feces of a soldier who was not affected by the disease. In , Rettger and Cheplin reported that Metchnikoff's "Bulgarian Bacillus", later called Lactobacillus delbrueckii subsp.
They observed the disappearance of the pathogenic protist Balantidium coli as well as of other gas-producing bacteria. In , certain strains of L. Contrasting antibiotics, probiotics were defined as microbially derived factors that stimulate the growth of other microorganisms. In , Roy Fuller suggested a definition of probiotics that has been widely used: "A live microbial feed supplement which beneficially affects the host animal by improving its intestinal microbial balance.
The term "probiotic" originally referred to microorganisms that have effects on other microorganisms. The term was used again  to describe tissue extracts that stimulated microbial growth. The term probiotics was taken up by Parker,  who defined the concept as, "Organisms and substances that have a beneficial effect on the host animal by contributing to its intestinal microbial balance.
Fuller described probiotics as a "live microbial feed supplement which beneficially affects the host animal by improving its intestinal microbial balance.
In the following decades, intestinal lactic-acid bacterial species with alleged health beneficial properties were introduced as probiotics, including Lactobacillus rhamnosus , Lactobacillus casei , and Lactobacillus johnsonii. The related term prebiotic comes from the Latin prae , meaning 'before', and refers to a substance that is not digested, but rather may be fermented to promote the growth of beneficial intestinal microorganisms. As food products or dietary supplements , probiotics are under preliminary research to evaluate if they provide any effect on health.
There is inconsistency in the results of different groups of children as reported in a Cochrane review. Only limited, low-quality evidence exists to indicate that probiotics are helpful for treating people with milk allergy.
It is unclear whether probiotic supplementation helps with childhood asthma, as the quality of research evidence is low. A Cochrane review concluded that a protective effect of some probiotics existed for AAD in children. Probiotic treatment might reduce the incidence and severity of AAD as indicated in several meta-analyses.
The potential efficacy of probiotics to treat AAD depends on the probiotic strains and dosage. Probiotic treatment of bacterial vaginosis is the application or ingestion of bacterial species found in the healthy vagina to cure the infection of bacteria causing bacterial vaginosis. Often, standard antibiotic treatment is used at the same time that probiotics are being tested.
In addition, some groups of women respond to treatment based upon ethnicity, age, number of sexual partners, pregnancy, and the pathogens causing bacterial vaginosis. As of [update] , only limited evidence indicated any direct link between high blood pressure and gut microbiota. A meta-analysis that included five double-blind trials examining the short-term 2—8 weeks effects of a yogurt with probiotic strains on serum cholesterol levels found little effect of 8.
There is a lack of consistent evidence to support the use of probiotics to treat atopic dermatitis AD , and some risk of adverse effects. Some probiotics are suggested as a possible treatment for various forms of gastroenteritis. Probiotics are commonly given to breast-feeding mothers and their young children to prevent eczema, but no good evidence shows they are effective for this purpose. Some strains of lactic acid bacteria LAB may affect Helicobacter pylori infections which may cause peptic ulcers in adults when used in combination with standard medical treatments, but no standard in medical practice or regulatory approval exists for such treatment.
Some strains of LAB may affect pathogens by means of competitive inhibition i. There is weak evidence probiotics might lower the incidence of acute upper respiratory-tract infections in adults. Probiotics do not appear to change the risk of infection in older people.
Probiotics are being studied for their potential to influence inflammatory bowel disease. Some evidence supports their use in conjunction with standard medications in treating ulcerative colitis but no evidence shows their efficacy in treating Crohn's disease.
Probiotics are under study for their potential to affect irritable bowel syndrome , although uncertainty remains around which type of probiotic works best, and around the size of possible effect.
Several clinical studies provide evidence for the potential of probiotics to lower the risk of necrotizing enterocolitis and mortality in premature infants. A Cochrane systematic review found no good evidence that probiotics were of benefit in reducing the risk of gestational diabetes , but good evidence that they increased the risk of pre-eclampsia. For this reason, the use of probiotics in pregnancy was advised against. A review based on moderate to low-quality evidence suggests that probiotics may be helpful in relieving pain in the short term in children with recurrent abdominal pain, but the proper strain and dosage are not known.
There is limited evidence indicating probiotics are of benefit in the management of infection or inflammation of the urinary tract. Supplements such as tablets, capsules, powders, and sachets containing the bacteria have been studied. However, probiotics taken orally can be destroyed by the acidic conditions of the stomach.
As of , a number of microencapsulation techniques were being developed to address this problem. Preliminary research is evaluating the potential physiological effects of multiple probiotic strains, as opposed to a single strain. Only preliminary evidence exists for most probiotic health claims. Even for the most studied probiotic strains , few have been sufficiently developed in basic and clinical research to warrant approval for health claim status by a regulatory agency such as the FDA or EFSA, and as of [update] , no claims had been approved by those two agencies.
First, probiotics must be alive when administered. Second, probiotics must have undergone controlled evaluation to document health benefits in the target host. Only products that contain live organisms shown in reproducible human studies to confer a health benefit may claim to be probiotic. This aspect is a challenge for scientific and industrial investigations because several difficulties arise, such as variability in the site for probiotic use oral, vaginal, intestinal and mode of application.
Third, the probiotic candidate must be a taxonomically defined microbe or combination of microbes genus , species , and strain level. It is commonly admitted that most effects of probiotics are strain-specific and cannot be extended to other probiotics of the same genus or species. Fourth, probiotics must be safe for their intended use.
In Europe, EFSA adopted a premarket system for safety assessment of microbial species used in food and feed productions to set priorities for the need of risk assessment. From Wikipedia, the free encyclopedia. Redirected from Probiotics. Not to be confused with Prebiotics , food compounds that induce the growth or activity of microorganisms.
Food portal. National Health Service. Retrieved 10 November Clin Infect Dis Review. PMC PMID Archived from the original on FRes Review. World J Gastroenterol Review. Nutrition in Clinical Care. ISSN British Journal of Nutrition.
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