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Audience Insights. View Results & Run Reports. includes link clicks as well as clicks on other parts of your ad (ex: someone clicks on your Page's name). The following clicks may be measured under clicks all: Link clicks. Post likes, comments or shares. Clicks to a Facebook Page or Instagram profile. Clicks to expand a photo or video to. Jan 20, · First things first. To access Facebook Page Insights, go to your Facebook Page and click Insights in the top menu. If you don’t see Insights in the menu, click More to bring it up. Image via Facebook. You’ll be taken straight to your Overview, which you can access again at any time by clicking Overview in the left-hand menu. Overview: The.
You can see reach, engagement, and actions post clicks. At ShortStack we have 70, Facebook fans, yet on a daily basis at first glance our posts seem to get minimal interaction. We average about Likes ars post and a few shares here and there and minimal comments. As an admin these numbers are discouraging. This is the easiest way to see how your posts are doing without spending hours digging into your Facebook insights.
The image below is a screenshot of a post we made showing designers how to make a little extra cash. But, when we dive into our insights we see a different story. You can also check out our latest resource, 22 rules to remember to combat declining reach!
By organizing your insights by Engagement what channel is the hallmark channel on cox cable can look at posts that have similar reach and compare them.
In the graphic design example above, the post how many niacin pills to pass drug test 4, people. So for this study I looked at faceboo, other posts that reached that many people to see how they compare when looking at the Post Clicks. Below is a screenshot of an Image post we did that had the same organic reach as the graphic design post. However, this post got much more engagement and clicks!
Reach is in the 4k mark and on this one we see that clicks are much lower. Finally, we have a video post that once again falls in the 4k reach and even though only 19 people Liked, Oj or Shared the video more than people watched it and people were intrigued to click somewhere else on our Timeline because of this video.
The time and date of each of these posts could affect their engagement levels, but there are a few things we can learn from looking at these five posts that all received the same organic reach but quite a different isights of engagement.
In a nutshell we can see that videos and Images do really well for our Page. Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Reach her on Twitter dsullyk. Read more articles by Dana Kilroy.
No commitments, cancel anytime. Dana Kilroy dana shortstacklab. Build fun, effective and stunning interactive marketing campaigns without worrying about the tech behind them.
This is how Facebook defines Lifetime Post Consumers and Consumption
Mar 28, · Facebook provides a lot of data in the spreadsheet. Click to see more insights (at Your 5 Most Recent Posts): Click on the post title to see the detailed breakdown of the performance of a datmetopen.com: Alfred Lua. Nov 21, · The definition of a click gets further muddled around the Facebook ecosystem. In Insights, it includes things like Other Clicks, which include clicks on other user’s names and comments. It also clearly shows you Link Clicks, implying they have the ability to pull out and segment that data. Jun 16, · The number you want to look at is the “Other Clicks” number. This number is any post click that isn’t a Link click, photo view or video play. These clicks can include clicks on people’s names in comments, clicks on the like count, clicks on the time.
Facebook Insights tracks likes, page views, and more. However, t here will be no changes to Facebook analytics reporting within Hootsuite.
Users will continue to be able to track their Facebook performance alongside all their other social networks from the Hootsuite dashboard. If your business is using Facebook, you need to be using Facebook analytics.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. When using Facebook for business , you need to take a structured approach that ties your social media efforts to real business goals. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment. Understanding how and when people interact with the content you post on Facebook is also an important way to make sure the Facebook algorithm works for you, rather than against you.
This guide to Facebook Insights will help you understand how and why each metric is important to your overall social media strategy. There is a little bit of overlap between the two of them, but they serve very different purposes. The key to how to use each is in the name of the tool:. In this post, we walk you through how to use Facebook Page Insights. Looking for information on how to track and analyze your Facebook audience? First things first. You can choose to view data for the last seven or 28 days, for the current day, or for the previous day.
The Overview is broken down into three sections, starting with the Page Summary. You can click on any of these charts to get more detailed information, or click on the corresponding item in the left-hand menu.
The second section is called Your 5 Most Recent Posts. This gives you the reach and engagement numbers for your latest posts. In this section, you can manually add in Pages you want to compare to your own. This can be a good way to benchmark your results against the major players in your industry. All tracking for Facebook ads has moved to a separate ad analytics page called Ad Center.
You can find it in the top navigation menu of your Facebook Page by clicking More. The Posts section of your Facebook page analytics dashboard gives you tons of important information about your posts and the activity on your Page, divided into three tabs:. The information in the section below this top box, called All Posts Published, stays the same. For each post, you can see:. This graph shows you at a glance when your fans are online, averaged out for the time period you choose.
You can get specific audience numbers for each hour of the day by scrolling your mouse across the graph. You can also see specific patterns for the various days of the week by moving your mouse over the Days boxes above the graph. This can help you check whether your fans have the same browsing patterns on the weekends as they do during the week. This section gives you an aggregate view of how well different post types perform with your audience based on reach and engagement.
You can access data going back a maximum of two years. This gives you a good set of long-term information to track your progress. Are the people who are actually visiting your Page the same people you thought would visit your page?
Remember that you can get much more detail about your audience using another built-in Facebook Analytics tool, Audience Insights.
But you get a good overview in the People section here. More importantly, who are the people that engage with your Page the most? In the Actions on Page section, you can see who clicked on your contact information, call-to-action button, or website broken down by age and gender, country, city, and device.
Try adjusting your Facebook content strategy to better align with the audience that naturally connects with you here. At the same time, watch for posts that trigger any negative engagement, like hiding posts or reporting as spam, to see if you can identify what went wrong and avoid doing it again.
You can find this information by selecting Reach in the left-hand menu. And keep an eye on your unfollows. If you see a spike of people choosing to unfollow your page, look at the content you posted that day. Did you share something that annoyed your fans? Timing matters on Facebook. Like Hootsuite!
Check out our recommended best times to post on Facebook. But once you have real data about your own Facebook Page, you can schedule your posts for the times your own specific audience is most likely to be online. You can find this information under Posts. Facebook Page Insights shows you what actions people take on your website, from interacting with posts to clicking on your contact information to clicking through to your website.
So how do those actions align with the goals stated in your Facebook marketing strategy? Think about what you really want people to do on your Page. Then use Page Insights to see which of the possible actions on your Page people engage with the most.
How can you refine your Page to steer them in the direction of your preferred actions? Maybe you should consider changing your call-to-action button. Maybe you need to change your pinned post. Page Insights will help you see how small changes can have a big impact, and help make sure your Facebook Page is supporting your most important business goals. Checking in on Facebook Page Insights is not a one-time activity. If you want to keep a permanent record or import your data into a different analytics tool, you can do that, too.
Click Export Data on the top right of the overview tab to download data about your page from any day period in the last two years. You can choose to download data for your Page, your posts, or your videos. Just choose the specific date range and file format that works best for you. With Hootsuite Analytics, you can create and share custom reports for your Facebook Page.
This post covers how to use Facebook Page Insights. But there are a couple of other Facebook analytics tools built into the platform:. Brandwatch allows you to track Facebook metrics like reach and likes, as well as keeping tabs on how many people are talking about your content on the network. Brandwatch also includes topic clouds and sentiment analysis, so you can understand the conversations that are happening about your brand on Facebook.
Audiense helps you understand your audience in greater detail. You can then generate reports to understand what your audience is talking about on Facebook, so you can create content that hits the right tone. Digimind helps you understand your audience on Facebook and track performance against your competitors.
You can see how your social share of voice compares to other leading bands in your industry. Use Hootsuite to manage your Facebook page alongside your other social media profiles and get easy-to-understand analytics—all from a single dashboard. Try it for free today. Get Started. All your social media analytics in one place. We could have SWORN you were someone who wanted to blow your competition out of the water on social media.
Our bad. Skip to content Facebook Insights tracks likes, page views, and more. Get the free guide right now! Try it for Free. Show Comments. Offer expires in 04 m 20 s.
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